SEEDS – Social Education Economic Development System
Financial Literacy Campaign awards ready for the SEEDS gala

Photo: SEEDS

About Us

Ten years of planting seeds.

SEEDS, the Social Education Economic evelopment System, is a trade school and training center in Massachusetts and New Hampshire. We guide every student from social development to economic development, business ownership, and franchise building.

The people behind the seeds

A community built by teachers, mentors, families, and friends.

The SEEDS family together at the holiday gala
A SEEDS teacher explaining the X-Curve to students
SEEDS leaders in green jackets at a national convention
SEEDS leaders receiving awards
Senghap Roeun and Sam Ty, SEEDS leaders
SEEDS members at a Financial Literacy Campaign event

A community that shows up for each other

Photo: SEEDS
Our mission

Plant knowledge. Grow leaders.

We give adults, families, and young people the education, technology skills, and financial knowledge they need to build careers and businesses.

Our vision

Leave a legacy. Build generational prosperity.

Every student is a seed. Together, they grow a forest of leaders, business owners, and franchise builders who lift up the next generation.

Your SEEDS journey

From a single seed to generational prosperity

Every SEEDS student follows the same eight stages. Start wherever you are today. Each stage builds on the one before it, and SEEDS walks with you through all of them.

  1. 1Social Development
  2. 2Education Development
  3. 3Economic Development
  4. 4Business Development
  5. 5Business Expansion
  6. 6Life Style
  7. 7Legacy
  8. 8Generational Prosperity
  1. Stage 1 · Seed

    Social Development

    Find your footing in a new community.

    What you do

    Build English, understand American systems, and connect with neighbors who want to see you succeed.

    SEEDS programs that help

    • English as a Second Language (ESL)
    • Citizenship preparation
    • Learner’s permit
    • After-school program for children

    You leave with

    Confidence, a support network, and a clear place to start.

  2. Stage 2 · Roots

    Education Development

    Grow the skills employers are looking for.

    What you do

    Earn certifications in technology, office, health care, and professional fields, at your own pace with a teacher beside you.

    SEEDS programs that help

    • Computer Basics, Google and Microsoft
    • IT Fundamentals, A+, Network+, Security+
    • Professional and health care courses
    • AI Marketing and Claude AI

    You leave with

    Recognized skills, certificates, and a stronger resume.

  3. Stage 3 · Trunk

    Economic Development

    Turn your income into a strong financial foundation.

    What you do

    Learn how money works: save, manage debt, protect your family, and earn a license to help other families do the same.

    SEEDS programs that help

    • Financial Education workshops
    • Life and Health license preparation
    • Financial Services orientation
    • Budgeting, credit, and protection

    You leave with

    Better income, savings, and a family that is protected.

  4. Stage 4 · Branches

    Business Development

    Build a business and a team of your own.

    What you do

    Grow from agent to manager to trainer. Learn to lead meetings, develop people, and run your own office.

    SEEDS programs that help

    • Business Builder pathway
    • Agent, Manager, and Trainer development
    • Millionaire Club
    • Leadership meetings and trainings

    You leave with

    Your own business, your own team, and leaders you developed.

  5. Stage 5 · Canopy

    Business Expansion

    Grow from one office into many.

    What you do

    Open new locations, enter new markets and states, and multiply your income by developing leaders who run their own teams.

    SEEDS programs that help

    • Franchise Owner and Franchise Builder pathway
    • Opening new offices and markets
    • Developing Senior Marketing Directors
    • SEEDS Global partnerships

    You leave with

    Multiple offices, multiple leaders, and income that grows beyond your own hours.

  6. Stage 6 · Fruit

    Life Style

    Enjoy the life you are building.

    What you do

    Success means time with family, room to travel, good health, and peace of mind, not just a bigger paycheck.

    SEEDS programs that help

    • Leadership retreats and trips
    • Galas and celebrations
    • Family events and community
    • Time and income freedom goals

    You leave with

    More time, more choices, and memories with the people you love.

  7. Stage 7 · Forest

    Legacy

    Lift others the way you were lifted.

    What you do

    Mentor new students, develop new leaders, and give back to the community that helped you grow.

    SEEDS programs that help

    • Mentoring and coaching new students
    • Teaching and leading at SEEDS Training School
    • After-school and young leader programs
    • Community service and sponsorship

    You leave with

    A forest of leaders that keeps growing because of you.

  8. Stage 8 · New seeds

    Generational Prosperity

    Pass on wealth and wisdom to the next generation.

    What you do

    Plan so your children and grandchildren start further ahead, with knowledge, protection, and assets that last.

    SEEDS programs that help

    • College planning
    • Estate planning
    • Long-term care and living benefits
    • Teaching financial literacy at home

    You leave with

    A family that prospers for generations, and new seeds to plant.

Ready to plant your first seed?

Tell us where you are today, and we will help you take the next step.

Our values: the 4H Principle

How we serve every student and client.

  • HeartWe start by understanding each person: what they want, need, and hope for.
  • HelpWe give education and resources that fit each person's goals.
  • HealWe walk with students step by step through the SEEDS school.
  • HopeWe keep hope alive until every seed becomes a tree.
Senghap Roeun, Owner and Director of SEEDS

From the Director

Senghap Roeun

Senghap is an educator, trainer, consultant, and AI specialist who leads SEEDS as Owner and Director.

“[Senghap's story: why he started SEEDS and what he hopes every student will become.]”

Our team

The people who help every seed grow.

  • Senghap RoeunSenghap RoeunOwner / Director
  • Sam TySam TyChief Financial Officer
  • Srey KongSrey KongOffice Manager
  • Pratick OdiaPratick OdiaMarketing Director
  • Pam LarivierePam LariviereOffice Assistant

Our locations

Two offices and two training centers.

  • Lowell Office

    Lowell Financial Center
    325 Chelmsford Street
    Lowell, MA 01851

  • Manchester Office

    835 Hanover Street
    Suite 201
    Manchester, NH

  • Burlington Training Center

    25 Burlington Road
    Burlington, MA

  • Bedford Training Center

    205 Burlington Road
    Bedford, MA

Follow SEEDS

Student stories, class photos, event highlights, and the next Business Alliance Connection. Grow with us online.

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